In 1985 Mr. Pederson was a co-founder of Southwest
Services Inc., when the company was founded as a
vending, payphone and coffee service company. He
oversaw the conversion of the Southwest Services
Company to a slot route operation in 1990. Building
solid relationships with the route partners served
as the cornerstone of Southwest Gaming and remains
the focal point of GRO. Brad now serves as the President
of Golden Route Operations, for both the Northern
and Southern Nevada Operations.
After graduating from Clark High School in 1977,
he moved from Las Vegas to attend Arizona State
University. In 1981, after graduating, Brad accepted
a position with Frito-Lay Inc., as a shipping
supervisor. In 1983, Brad became the Sales and
Marketing Manager for Canteen Corporation, the
worlds largest food and vending route-company
located in Los Angeles, California. In 1984 Mr.
Pederson moved back to Las Vegas to work for Vega
Vending Inc. as Vice President.
RICK
GILBERT DIRECTOR OF GAMING OPERATIONS
Mr. Gilbert is the Director of Gaming Operations
for Golden Route Operations. Rick joined the company
in July of 1992. His responsibilities include overseeing
the installation and service of all gaming equipment
in the field.
Prior to joining G.R.O., Rick worked in a USDA
food production facility overseeing the production
and sales of frozen food products.
Rick started in the gaming industry as a route
technician in 1985 and has been involved in field
service for 19 years.
BRAD
PEDERSON
RICK
GILBERT
